  |
| |
 |
- The Green Book
Business planning must be built on a reliable, quantitative
view of market size and forecast growth rates. The
Green Book provides data on key life science technology
markets with enough granularity to really understand
the segments of the market. Its foundation is the
expertise and long experience in IDC in developing
market models, understanding market dynamics and providing
reliable market forecasts.
|
| |
 |
- Life
Science Market and Technology View.
For executives responsible for assembling market intelligence
and setting business direction in life science, this
market intelligence subscription provides a broad
view of the space.
- Drug
Discovery and Development Landscape.
The emphasis in this agenda is on providing analysis
and insight focused on the application of technologies
to improve the effectiveness of the drug discovery
and development processes.
- Clinical
Trials IT Infrastructure.
Following and assessing the rapid developments in
the application of IT to improve the efficiency and
reduce the cost of clinical trials.
|
|
 |
| |
 |
| |
| Life
Science Insights Go-to-Market Services (GMS) is a team
of content-based marketing consultants dedicated to helping
our clients leverage relevant LSI content and custom
services in their marketing initiatives. Throughout each
engagement we provide insights and best practices on
achieving the best results with their selected program
elements from LSI.
Our expertise, flexible business model, and range of offerings enables our team
to support marketing programs from a single speaking
engagement to a broad global media campaign. |
| |
 |
|
Life Science Insights carries out regular leading indicator
and benchmarking studies to provide business decision
makers with primary research gathered from carefully
constructed panels of life science users in all fields.
Examples include studies around budgeting intentions
of users, adoption rates of key technologies, benchmarking
of IT investments, benchmarking of key resource deployments
and user perceptions of technologies or products.
Leading indicator studies and benchmarking studies
can be carried out annually, bi-annually or quarterly
according to the particular program. Multiple sponsors
are usually recruited in advance and they are given
the opportunity to have input into the survey questions
used for data gathering.
|
| |
 |
|
Individual reports can be created and presented to
address specific needs in business planning or to provide
sales collateral material. Presentations can be informative
sessions where a Life Science Insights analyst presents
a view of a market or technology space. Alternatively
they can be interactive strategy brainstorming or bulletproofing
sessions to assist in defining business focus and direction.
|
| |
 |
|
Clients that have unique needs can call on our consultancy
team to create and deliver customized research projects.
The in-house expertise in Life Science Insights can
be enhanced using our network of relationships with
experts and thought leaders in specific fields to deliver
projects addressing business challenges across the landscape.
For each project, a team is assembled and works with
clients to develop a clear brief and a project plan
which most effectively addresses the needs of the client.
The project is managed to deliver the customized research
in a timely and cost-effective manner.
|
| |
